{"id":2408,"date":"2026-09-01T09:33:40","date_gmt":"2026-09-01T09:33:40","guid":{"rendered":"https:\/\/valuepartner.com\/?p=2408"},"modified":"2026-09-10T14:53:20","modified_gmt":"2026-09-10T14:53:20","slug":"why-you-as-an-accountant-should-start-the-conversation-about-business-value-right-now","status":"publish","type":"post","link":"https:\/\/valuepartner.com\/en\/2026\/09\/why-you-as-an-accountant-should-start-the-conversation-about-business-value-right-now\/","title":{"rendered":"Why you as an accountant should start the conversation about business value right now"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=””]\n

Many accountants wait to provide a valuation report until a client specifically indicates they want to sell. This is understandable, yet not always in your client’s best interest. Especially for entrepreneurs approaching their sixties who intend to stop in, say, five years, starting early with a valuation makes the difference between a good and an excellent retirement. <\/p>\n

Five years is not a long time, but it is enough to steer the course<\/strong><\/h4>\n

You cannot change a business’s value overnight. Improving margins, diversifying a client base, or reducing dependency on the owner takes time. Five years is precisely the period in which these types of improvements are realistic, provided they are started in time. If you wait until the year of the sale, there is simply no room left to make strategic adjustments. <\/p>\n

The baseline measurement as a starting point<\/strong><\/h4>\n

A substantiated valuation report based on the DCF method, in which future cash flows are translated into a current business value, is the best starting point. Such a baseline measurement not only shows what the company is worth today, but also exposes which factors influence that value the most. Where is profitability under pressure? How risky is the revenue model? What influence does the dependency on the entrepreneur have on the risk profile and, consequently, on the business value? These insights provide your client with a concrete starting point. <\/p>\n

From measurement to action plan<\/strong><\/h4>\n

A baseline measurement only becomes truly valuable when you translate it into concrete actions. Consider broadening the customer base, documenting knowledge that is currently held primarily by the entrepreneur, or improving recurring revenue. By linking these points to the valuation drivers from your DCF model, you make it clear to your client what each improvement actually yields in a future sale. <\/p>\n

Repeat the measurement, demonstrate the progress<\/strong><\/h4>\n

A valuation is not a one-off document, but an instrument that you can repeat periodically. By re-measuring the value annually, you demonstrate whether the entrepreneur is actually on track. This makes the conversation concrete and motivates the entrepreneur to take decisive action on the points that truly matter. <\/p>\n

A stronger advisory relationship and a better retirement<\/strong><\/h4>\n

For the entrepreneur, the result is tangible: a company that can yield significantly more upon sale than if value had never been managed. For you as an accountant, it results in an advisory relationship that goes beyond the annual accounts. You become the strategic sparring partner who thinks along about the entrepreneur’s future, instead of only looking back at the past financial year. <\/p>\n

Start the conversation, and not just at the exit<\/strong><\/h4>\n

Therefore, do not wait until a client indicates they want to sell. Proactively identify when a client is heading towards retirement, and start on time with a substantiated baseline measurement. That is not only good advice; it is also an opportunity to noticeably strengthen your role as an accountant. <\/p>\n

Curious about how to set up this process in an easy and substantiated way? Try out the business valuation software from ValuePartner. <\/p>\n

Schedule a no-obligation demo here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

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